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Published on February 21st, 2013 | by Mac Agenda


Apple accounts for 20% of all consumer technology revenue for 2012 in the US

Apple was the 3rd-largest consumer technology retailer in the U.S. for 2012, accounting for 20% of all domestic consumer technology sales.


New data released by The NPD Group on Tuesday revealed that Apple accounted for 19.9 percent of all domestic consumer technology sales, based on revenue, from last year. That number was up from the 17.3 percent share Apple took in 2011.

Apple easily beat out Samsung, which took second place with 9.3%, up from 7% the previous year. The remainder of the top five all saw their revenue shares fall in 2012: HP dipped from 8.9% in 2011 to 8.2% last year, while Sony and Dell both slid to 4.4% and 3%, respectively.

Apple and Samsung combined accounted for $6.5 billion in increased sales in 2012. The rest of the consumer technology industry experienced a sales drop of almost $9.5 billion in the U.S. for the same timeframe. Retail sales of consumer tech in the U.S. declined a total of 2% to $143 billion.

Apple ranked 3rd among consumer technology retailers, lagging behind only Best Buy and Walmart. Amazon and Staples took 4th and 5th, respectively.

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