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Published on February 17th, 2013 | by Mac Agenda

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Microsoft’s backup plan if/when their Surface tablet falls on its face?

Microsoft’s answer seems to be, “Backup plan? What’s a backup plan?”

AppleInsider:

Speaking at the Goldman Sachs Technology and Internet Conference on Wednesday, Microsoft CFO Peter Klein dismissed the notion that the company should be working on a “Plan B” for the mobile sector.

“It’s less ‘Plan B’ than how you execute on the current plan,” Klein said, according to Reuters. “We aim to evolve this generation of Windows to make sure we have the right set of experiences at the right price points for all customers.”

So far, despite a massive marketing effort, Microsoft’s Surface tablets have debuted to “meh” reviews and less than satisfactory sales. Less than 900,000 Surface tablets were sold during the fourth quarter. In contrast, Apple’s popular iPad, the tablet the Surface was designed to kill, sold 23 million units in the same time period.

Microsoft initially restricted sales of the Surface to its own retail stores, and sales online. Since that misstep, they have taken moves to get the device into more outlets, such as Staples and Best Buy. At this point it remains to be seen what effect that will have on sales of the device.

Klein said getting the Surface, as well as other Windows 8 devices to sell better was a matter of “nuance”.

“It’s probably more nuanced than just you lower or raise prices,” he said. “it’s less a Plan B and more, how do you tweak your plan, how do you bring these things to market to make sure you have the right offerings at the right price points.”

Will Microsoft release a smaller tablet in an attempt to compete with Apple’s iPad mini, and the Google Nexus?

What’s it gonna be Microsoft? Is the Surface tablet a Zune, or an Xbox?


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